EXPERIENTIAL
Paddletek x Us Open
SUMMARY
For the 2025 Pickleball US Open, Paddletek sponsored the tournament and opened an activation on site, while also sponsoring a kids clinic with their star athlete. Our founder was tasked with creating video assets and photography carousels to show off the branded space as well as recap the event, their athlete’s performances, and how the brand showed up overall. Our founder led the creative, shot, and edited these assets, which were posted on the Paddletek social accounts both while the tournament was in progress and immediately following the event.
Impact
2M Organic Views (Paddletek Record)
1M Accounts Reached
22K Interactions
+2K Followers (IG, FB)
Event Recap
We take the viewer through the experience of what it felt like to attend the US Open, while showcasing exactly how Paddletek showed up at the tournament, including their experiential activation, OOH banners, sponsored events, and sponsored player performance.
Player features
As Paddletek’s sponsored athlete won the tournament, we highlight her victory, while calling attention to Paddletek as the winning brand. Several other highlight videos featuring Paddletek players were also created and posted as the tournament progressed.
