EXPERIENTIAL
Paddletek x Us Open
Our impact
-
Paddletek sponsored the 2025 Pickleball US Open and activated on site, opening a pop up experiential retail booth, hosting a branded youth clinic event, and posting signage around the event, all while their top athlete, Anna Leigh Waters, headlined the event.
-
Bring the local event to pickleball fans everywhere - make it a statement event for both the sport and the brand. Make the viewer feel as if they experienced the event as if they were there in person, with a deep understanding of how Paddletek showed up.
-
We created and executed on a social media plan that included an opening carousel showing off the details of the brand activation (marketing booth), a carousel of images telling the story of the branded youth clinic, dozens of highlight videos featuring Paddletek athlete’s participating in the tournament, and an overall event recap video.
-
2M organic views - A Paddletek campaign record
1M Accounts Reached
22K Interactions
+2K New Followers (IG,FB)
Event Recap
We take the viewer through the experience of what it felt like to attend the US Open, while showcasing exactly how Paddletek showed up at the tournament, including their experiential activation, OOH banners, sponsored events, and sponsored player performance.
Player features
As Paddletek’s sponsored athlete won the tournament, we highlight her victory, while calling attention to Paddletek as the winning brand. Several other highlight videos featuring Paddletek players were also created and posted as the tournament progressed.
