RETAIL
WILSON OPENS CHICAGO RETAIL STORE
SUMMARY
For the opening of the new Wilson Flagship Store in Chicago, our founder was tasked with creating two video assets - a teaser and a full launch - as well as a carousel of photos to introduce the new look and feel of the store while creating anticipation for its opening. Our founder led the creative process, shot, and edited these assets, which were posted on the Wilson Instagram less than 24 hours following each shoot.
TEASER
We bring the viewer on a journey through Chicago, ultimately arriving at the new Wilson store, creating anticipation for the opening date.
CAMPAIGN LAUNCH
We take the viewer inside the new store in its last few hours before opening to the public, focusing on the ambient sounds of the empty store as it prepares to welcome Wilson’s audience inside.
