RETAIL

WILSON OPENS CHICAGO RETAIL STORE

100K
Views
5K
Engagements

Our impact

Wilson more than doubled their expected impressions in the first week of opening by adding our social media tactics to their campaign.

  • Wilson opened their flagship Chicago retail store in April of 2024.

  • Turn a local store opening into a global brand moment.

  • Our founder created two video assets - a teaser and a full launch - as well as a carousel of photos to introduce the new look and feel of the store while creating anticipation for its opening.

  • 2 Reels, 1 Carousel - All posted 24 hours after each shoot

    100K Organic Views

    5K Organic Engagements

TEASER

We bring the viewer on a journey through Chicago, ultimately arriving at the new Wilson store, creating anticipation for the opening date.

CAMPAIGN LAUNCH

We take the viewer inside the new store in its last few hours before opening to the public, focusing on the ambient sounds of the empty store as it prepares to welcome Wilson’s audience inside.

PHOTOGRAPHY

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