EXPERIENTIAL
Wilson x NBA Crossover & Final Four
Our impact
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For NBA All Star Weekend and Final Four, Wilson activated at NBA Crossover and the Final Four Fan Fest, bringing the innovative airless basketball for fans to interact with.
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Turn two brand activations into brand moments. Invite Wilson’s social audience to virtually attend a localized event and engage them like an actual attendee.
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Our founder created two social reels, one showing off the details of the activation through a series of beauty shots, and another showing how fans actually interacted with the experience. He also supported these videos with beauty images of the branded spaces as well as images of fans interacting with the experience.
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750K Total Views
11K Engagements
NBA Crossover Space
We bring the viewer through beauty images of the Wilson Experience at NBA Crossover, aiming to build the brand up as innovative and creative, while impressing consumers with the grandeur of the exhibits.
Activation EXPERIENCE
We take the viewer through the actual experience of what it felt like to engage with the Wilson Experience at Final Four Fan Fest. Our goal was to make every consumer feel like they were there, hands on interacting with the brand.
