EXPERIENTIAL
Wilson x NBA Crossover & Final Four
SUMMARY
For NBA All Star Weekend and Final Four, Wilson activated at NBA Crossover and the Final Four Fan Fest, bringing the innovative airless basketball for fans to interact with. Our founder was tasked with creating video assets and supporting photographs to show off the branded spaces, with and without fan interaction. Our founder led the creative, shot, and edited these assets, which were posted on the Wilson brand and basketball accounts less than 24 hours following the shoot.
NBA Crossover Space
We bring the viewer through beauty images of the Wilson Experience at NBA Crossover, aiming to build the brand up as innovative and creative, while impressing consumers with the grandeur of the exhibits.
Activation EXPERIENCE
We take the viewer through the actual experience of what it felt like to engage with the Wilson Experience at Final Four Fan Fest. Our goal was to make every consumer feel like they were there, hands on interacting with the brand.
