Wilson Signs Caitlin Clark

TRADITIONAL OUT-OF-HOME

      
    300K
Views

    28K
Engagements

Our impact

With just 2 organic social posts, Wilson more than doubled their estimated weekly OOH impressions for a fraction of the cost.

To announce a new partnership with superstar Caitlin Clark, Wilson created an out-of-home campaign in their home city of Chicago, posting a large billboard downtown as well as stenciling her profile into their storefront.
Turn a local billboard into a global statement.
Our founder produced the photography and created two social carousels for this campaign, using a mix of wides, mids, and detail shots to ground the announcement in the urban real world environment, while also calling attention to the key message and branding.
2 Organic Social Carousels
300K Organic Views
28K Organic Engagements