SUMMARY

To announce a new partnership with superstar Caitlin Clark, Wilson created an out-of-home campaign in their home city of Chicago, posting a large billboard downtown as well as stenciling her profile into their storefront. Our founder produced the photography and created two social carousels for this campaign, using a mix of wides, mids, and detail shots to ground the announcement in the urban real world environment, while also calling attention to the key message and branding.